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While they all can't be in our Top 10, they're definitely worth mentioning: īelow are more of the apps we use and love.
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Pro Tip: add a + to the end of any Bit.ly URL to see a detailed report, like so. SEOmoz uses the data from Bit.ly Pro to determine which tweets generate the most clicks. Bit.ly Pro permits you to use a custom domain (we use ) and provides useful analytics for each URL you create. While most people only use a URL-shortening service for tweets, we like to use Bit.ly URLs wherever possible. Even better, CoTweet integrates with our #10 App, Bit.ly Pro. Jen, who manages our community, approves of CoTweet- and that means a lot! CoTweet makes it easy to access multiple Twitter accounts and keep an eye on your mentions. It's a toolset our marketing team uses everyday.ĬoTweet provides an excellent interface for managing your Twitter account, especially if you need multiple people to manage it. These features just scratch the surface of what you get with SEOmoz PRO. The SEOmoz website is large enough that the crawl diagnostics help us find issues we haven't fixed, the rankings report manages our large list of keywords, and Open Site Explorer provides invaluable data on backlinks. We may well deserve criticism for adding our own app to this list, but we really are proud parents. While not as comprehensive as we'd like, it's still a welcome set of capabilities.Īlso Recommended:Yahoo Site Explorer, Bing Webmaster Tools Get information on how Googlebot sees your site, view (some) links to your site and edit preferences for how your listing appears in the Google search results. Google Webmaster Tools is SEO insight straight from the horse's mouth, and a must-have for any website. See a sample report here.Īlso Recommended: Delve Networks, Vimeo (not recommended for commercial videos) Their tracking and analytics are also the best we've seen in video hosting. Try searching Google for " Top 10 Web Apps We Love" and you'll likely see the above Wistia-hosted video that's included with this blog post. Not only does this video hosting platform support HTML5, which makes your videos viewable on a slew of non-Flash enabled devices, but the platform is inherently designed for SEO.
Based in the cloud, HasOffers has plenty of capabilities and is designed to enable you to self-manage your own affiliate program (or even your own affiliate network). Our marketing team has collectively used several other platforms in the past and none are as capable and intuitive as HasOffers.
SEOmoz re-launched our affiliate program this fall and we chose HasOffers as our new platform.
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MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp is one of the most intuitive and simple email marketing packages around. Google's tool is free, and capable enough to get you well on your way with CRO.Īlso Recommended: Unbounce, Visual Website Optimizer, Adobe Test&Target You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. These days, Conversion Rate Optimization seems to be more popular than Harry Potter.
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It even provides details on the conversion funnel performance of each of our organic keywords- a big plus for SEOs.Īlso Recommended: Adobe Discover, Google Analytics (limited funnel capability) Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.Īlso Recommended: Yahoo! Web Analytics, Adobe SiteCatalyst, WebTrendsĭoes your website require users to go through multiple steps? If so, you need good funnel reporting we like KISSmetrics. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Even if you have another analytics application, we think it's worthwhile to add Google Analytics to your site- it's that good. Google Analytics is an excellent free web analytics tool. The Top Ten List (in no particular order) Take a look at our list and let us know your own favorite apps in the comments. However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.
The SEOmoz team decided on the Top 10 apps below (in no particular order). We often get asked, "What apps do the SEOmoz team use?" To answer this question, we decided to put together a blog post with the Top 10 Web Apps We Love here at SEOmoz.
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